The Bachelor of Business in Tourism Management provides students with the expertise and knowledge needed to become a successful manager or entrepreneur in this challenging and exciting industry. This course has a strong emphasis on the broad business, management and marketing subjects complemented with tourism specific modules. Learning is based around class delivered lectures, field trips, practical lab classes, guest speakers, and both group and individual project work.
The global tourism sector is continuing to expand in all sectors, providing worldwide opportunities for enterprise and development across a wide range of activities and businesses including regional tourism development, tourism promotion and marketing, visitor and heritage attractions, conference and exhibitions, air, sea and land transport, reservations and bookings, both agency and online. There are also the areas of holiday activity, entertainment, and the traditional hospitality providers of food and accommodation.
Tourism Management is a dynamic and competitive industry. It requires the ability to constantly adapt to customers’ changing needs and desires, as the customer’s satisfaction, entertainment and enjoyment are particularly the focus of all tourism businesses.
CIT has an excellent reputation for working in partnership and consultation with the travel and tourism industry. The delivery of certain modules provides the student with the opportunity to engage actively with industry. In the past, projects have been conducted on behalf of Fota Wildlife Park, Kinsale Chamber of Tourism, Blackrock Castle, Spike Island Tourism Development Plan, Clonakilty Chamber of Commerce, Cork City Council, and Cork County Council.
Students have access to the wider Institute facilities such as an excellent library, IT facilities, sports and recreation facilities, and other student supports. Student facilities are offered in an environment where students have direct access to an experienced and qualified lecturing team.
Suitably qualified graduates are eligible to apply for entry to Year 4 of
> Bachelor of Business (Honours) in Tourism (Level 8)
Honours Degree holders who achieve the specified level of academic performance are eligible to apply for a postgraduate course of study, both at CIT and at other third level colleges in Ireland and abroad.
Is it essential to study a language on this course?
Having a European language is very useful. In order to study French you must have successfully completed Leaving Certificate French and in order to study German you must have successfully completed Junior Certificate German. Spanish is taught from an introductory stage.
It should be noted that studying a language is mandatory for year one of the course.
Are there opportunities to work outside the tourism industry?
The programme provides the student with a broad range of business and entrepreneurial skills which are transferable to a wide range of service industries, such as finance, education, retail, and IT in addition to general marketing and management businesses.
Is there a placement as part of this course?
Yes, there is an opportunity for students to engage in placement as part of the course.
Are there opportunities to travel?
The nature of the tourism industry allows students to take up opportunities abroad and to travel and work overseas. Students are also provided with the opportunity to study for a semester abroad on an Erasmus or international programme in one of CIT’s partner institutions.
Is it possible to obtain a Higher Certificate after two years?
Students who successfully complete Year 2 of this programme and do not wish to progress to Year 3 will receive the Higher Certificate in Business in Tourism Management.