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CR 225

Key Info

  • Course CodeCR 225
  • Field of StudyMedia Communications,Photography
  • Type of CourseHonours Degree
  • Type of QualificationBachelor of Arts (Honours)
  • Type of Study Full time
  • Application Closing Date
  • Duration4 Years (8 Semesters)
  • Level8
  • LocationCIT Crawford College of Art & Design and CIT Bishopstown Campus

The BA (Hons) in Photography with New Media programme has a distinct professional emphasis. You will develop the creative, technical and critical analysis skills required for the photography, video and media industry. You will learn how to use a wide range of traditional and emerging photography, video and media equipment, and technologies. You will be using the latest and most up-to-date photography, video and media industry software and hardware.


Photography with New Media combines photography, video, and computer technologies to produce and process still and moving images. There is a growing need for highly creative, analytical and technically proficient still and moving image makers across the image industry. This industry covers a diverse range of professional activity from PR, sports photography, wedding and portrait photography, editorial and reportage to the competitive and highly paid fields of advertising, branding and fashion.


Work Placement

You will gain first-hand experience of the realities of the photography profession through an extended work placement in Year 3 for a minimum of 13 weeks. The placement will prepare you to work as a highly skilled producer of still and moving images. The work placement aims to give students the opportunity to directly experience the work practices and procedures in a photography and video related work environment in a local, national or international setting. It allows the student to observe the application of theoretical knowledge and practical skills gained on the programme. The student is supported by a CIT member of academic staff along with a workplace mentor.


In the final year, there is a capstone module which provides the opportunity to further develop the issues, themes and directions that are evident and emerging in the student’s practice. Students assume the responsibilities and work practices involved in independent practice and work to a detailed plan adapting the project aims and project schedule where necessary during the creative process. Students are required to present their Project at different stages of development through visual and oral presentations.


First Year at a Glance

  • The Moving Image: Introduction to media practice (moving images), approaches to video, navigating digital imaging software, storing and saving files, collaborative practices, gallery visits and screenings
  • Photography and Image Capture: Introduction to the medium of photography and imaging acquisition, capture and processing, photographic skills, concepts and practices, photography and associated technologies   
  • Visual Literacy: Introduction to the principles of visual literacy. How meaning is made and communicated in still and moving images
  • Exploring Light: The creative and expressive uses and control of available light in photography and video with reference to historical and contemporary practices, introduction to the skills and technical knowledge to best exploit the qualities of available light
  • Photography Histories: the historical milestones in the evolution of photography as a visual medium, photography within the more general context of art and design history.
  • Working with Images: entire and efficient workflow in digital photography and video, developing effective photography and video skills and efficient working practices through the stages of pre-production, production and post-production
  • Investigating Place: exploring the concept of place within photography and video, along with associated visual and physical qualities, landscape, cityscape and/or interior space
  • Electives include: Time Based Media Design; Film Language; and Animation Principles


Further Studies

For detailed postgraduate programme information, please visit https://crawford.cit.ie/


Suitably qualified graduates are eligible to apply for the following postgraduate degree programmes.


Question Time

Is there an early application special requirement?
It is very important to note that the option of ‘change of mind’ before 1 July does not apply to restricted access courses such as CR225. You can change the order of your CAO choices but you cannot add on this course if you haven’t listed it already on your choices before the 1 February.


Is there specific camera equipment that I will need for the course? 
Yes, it would be essential for you to own a digital SLR camera. If you are planning to buy one please contact Albert Walsh (Programme Coordinator albert.walsh@cit.ie) for advice on cameras compatible with our stock of lenses and accessories which may be borrowed for use with your new camera.


Can I avail of the Erasmus programme?
Yes. CIT has a long and successful association with the Erasmus programme. Every year, students travel to study at CIT from across Europe and many CIT students travel to study beyond our shores. Participating students can apply for Erasmus support funding to help with the additional costs of studying/training abroad.


What elective modules are available?
A very wide range of electives is available, including such areas as Animation, Drawing, Printmaking, and Time-based Media. Please click on the Modules tab above for detailed information.


What is the time divide between CIT CCAD, Sharman Crawford Street and CIT Bishopstown Campus?
The programme for the BA (Honours) in Photography with New Media is taught in the city campus of the CIT Crawford and CIT Bishopstown campus, so this means that the students will expect to spend some days in one location or the other. The timetable is arranged to minimise travel between the two campuses.


Please note the CAO closing date is 1st February, late application will not be accepted.

For admission to a programme, standard applicants must

  • meet the minimum entry requirements and
  • present a portfolio of work for review

The normal CAO points system does not apply to the BA in Photography with New Media CR225. Instead applicants are required to meet the minimum academic requirements


i.e. a Leaving Certificate in six subjects (H5 in two subjects, and O6/H7 in four other subjects). One of the subjects must be English or Irish.


  1. Alternatively applicants should have any QQI/FETAC major award comprising 8 subjects with 3 Distinctions.
  2. Applicants are also required to present a portfolio of work for review. The portfolio will be marked, with a maximum of 600 marks being available for it. A minimum mark of 240 is required to be considered for a place on the programme.


When you apply for the programme, you will receive a letter from CIT CCAD outlining the specific date and times when you will be required to submit your portfolio.


Portfolio Guidelines >>


You will receive your portfolio results by post. This letter will tell you if you have achieved the necessary portfolio grade for a conditional offer. This offer of a place on the course is dependent on you meeting the minimum academic entry requirements through your Leaving Certificate, FETAC Award, or other.


The photography, video and media industry covers a diverse range of professional activity. There is hardly a social activity that does not require the services of a photographer or videographer in some way, and image industry professionals all acknowledge the shift that requires them to be proficient in both still and moving image capture, as well as in all of the associated post-production work. The photography with New Media graduates can also go on to further studies to Master’s degree level and PhD.


Potential Careers include

  • Promotion and Advertising Photography
  • Sports Photography
  • Video Production
  • Fashion Photography and Video
  • Portrait Photography
  • Events Photography and Video
  • Architectural Photography
  • Clinical and Forensic Photography
  • Motion Graphics Production
  • Photography and Video Post-Production

CIT has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams.


For detailed information on the modules for BA (Honours) in Photography with New Media, please click on the button below.


View Modules >>

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