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Course Details

Marketing at CIT

CIT School of Business aims to deliver the best educational opportunities to its students. We believe a key part of education is the confidence you gain from applying your knowledge in practical situations. This underpins our teaching approach and is at the heart of our classroom experience.


CR 420

Key Info

  • Course CodeCR 420
  • Field of StudyMarketing
  • Type of CourseHonours Degree
  • Type of QualificationBachelor of Business (Honours)
  • Type of Study Full time
  • Application Closing Date
  • Duration4 Years (8 semesters)
  • Level8
  • LocationCIT Bishopstown Campus
  • CAO 1st RoundEntry 2019: 288
  • Fees



The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional.


What is Marketing?

Marketing is essential to modern day business and life. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting recently as many companies wonder how to best market in digital environments. Social Media, smart-phones and technology are all playing an important role. As a person-focused role, marketers are equipped with a broad skillset including, research, pricing, communication, branding, and psychology. This has served to make it a very enriching and engaging career choice with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing all of which are skills in popular demand.


About the Course

First year provides the student with a foundation in core business subjects. The course introduces students to marketing modules from semester one.

In Year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and IT. Throughout both semesters there is an emphasis on communication and some general business topics.

In Year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like sponsorship and content creation.

In Year 3, students undertake a variety of modules to develop their knowledge of Marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.


Work Placement
Students will have the opportunity to participate in industrial placement in Semester 2 of third year with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.


Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include business to business marketing and sales strategy. Brand Management is a mandatory module in Semester 2 of fourth year. Marketing areas covered in this year include Social Marketing, Fashion Marketing and Sports Marketing. Business Ethics and Sustainable Business are also offered as an elective.


Further Studies

Graduates may apply to professional bodies and may be exempt from certain examinations. Suitably qualified graduates are eligible to apply for postgraduate degrees at CIT

Question Time

I am interested in Marketing, should I choose Level 7 CR 021 or Level 8 CR 420?
If you would like a broad range of business topics, with the opportunity to choose a business specialism such as Marketing, Business, or Accounting, you should apply for Level 7 Business (Common Entry) CR 021. Please visit www.cit.ie/course/CR021 for more information.

If, however, you are confident that Marketing is your preference, you should consider applying for Level 8 CR 420 which specialises in this area from Year 1.


If I am not doing any of the recommended subjects in the Leaving Certificate, can I still apply for this course?
Yes, the core fundamentals are delivered in Year 1 and we assume that students have not taken these subjects.

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate examination in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.

Info re CIT Mathematics Exam only:
Some students who apply to CIT courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, CIT offers a second chance to reach the required entry standard through a CIT Mathematics Exam. This second chance facility allows applicants (depending on their results in the CIT Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here for more information.


For information of Fees/Student Grants/Scholarships and Financial Assistance, please click here

Graduates have a broad range of careers available to them. Advertising, Promotion, Digital Marketing, Social Media Development, Sales Management, Direct Marketing, Reputation Management, Services Marketing, and International Sales and Management are all areas where our graduates have found solid career opportunities.


Potential Areas of Employment

  • Marketing and Marketing Research
  • Brand Management
  • Sales and Sales Management
  • Business Development

CIT has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments and exams.


Full details of the modules on this programme of study are available by clicking the following link:
Bachelor of Business (Honours) in Marketing.



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