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CR 660

Key Info

  • Course CodeCR 660
  • Field of StudyTourism
  • Type of CourseHonours Degree
  • Type of QualificationBachelor of Business (Honours)
  • Type of Study Full time
  • Application Closing Date
  • Duration4 years (8 semesters)
  • Level8
  • LocationCIT Bishopstown Campus
  • CAO 1st RoundEntry 2019: 249

Tourism is a dynamic, global industry through which people experience the culture, heritage and environment of other countries, whether they are travelling for leisure, business or indeed adventure.


A wide variety of employment opportunities are available to specialists in the area of Tourism as it involves the management and operation of a vast range of businesses, which include airlines, hospitality providers, cruise and ferry operators, tour operators, visitor attractions, heritage centres, travel agencies and destination management organisations.


About the Course

The Bachelor of Business (Honours) in Tourism Management provides students with the expertise and knowledge needed to become a successful manager or entrepreneur in this challenging and exciting industry.


This course has a strong emphasis on the broad business, management and marketing subjects complemented with tourism specific modules. Learning is based around class delivered lectures, field trips, practical lab classes, guest speakers, and both group and individual project work.


CIT has an excellent reputation for working in partnership and consultation with the travel and tourism industry. The delivery of certain modules provides the student with the opportunity to engage actively with industry. In the past, projects have been conducted on behalf of Fota Wildlife Park, Kinsale Chamber of Tourism, Blackrock Castle, Spike Island Tourism Development Plan, Clonakilty Chamber of Commerce, Cork City Council, and Cork County Council.


Students have access to the wider Institute facilities such as an excellent library, IT facilities, sports and recreation facilities, and other student supports. Student facilities are offered in an environment where students have direct access to an experienced and qualified lecturing team.


Further Studies

Honours Degree holders who achieve the specified level of academic performance are eligible to apply for a postgraduate course of study, both at CIT and at other third level colleges in Ireland and abroad.


Question Time

Is there a placement as part of this course?
Yes, there is an opportunity for students to engage in placement as part of the course.


Is it essential to have studied a language before commencing the course?
No. However, having a European language is very useful. In order to study French you must have successfully completed Leaving Certificate French, and in order to study German you must have successfully completed Junior Certificate German. Spanish is taught from an introductory stage.

It should be noted that studying a language is mandatory for year one of the course.

Are there opportunities to work outside the tourism industry?
The course provides the student with a broad range of business and entrepreneurial skills which are transferable to a wide range of service industries, such as finance, retail, education and IT in addition to general marketing and management businesses.

Are there opportunities to travel?
The nature of the tourism industry allows students to take up opportunities abroad and to travel and work overseas. Students are also provided with the opportunity to study for a semester abroad on an Erasmus programme in one of CIT’s partner institutions.

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate examination in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.


Info re CIT Mathematics Exam only: Some students who apply to CIT courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, CIT offers a second chance to reach the required entry standard through a CIT Mathematics Exam. This second chance facility allows applicants (depending on their results in the CIT Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here for more information.


For information of Fees/Student Grants/Scholarships and Financial Assistance, please click here


Graduates have numerous opportunities in this dynamic and exciting tourism industry both nationally and internationally. The range of skills throughout the course includes marketing, management, human resources, language, social media, IT, communication, and customer services. These allow for the graduate to be flexible in terms of their employment prospects.

Many graduates progress to managerial positions in travel operations while others take an entrepreneurial role and run their own tourism related business. Other opportunities for employment include airlines, airport operations, travel agencies, government and semistate organisations, sea carriers, resort representatives, coach tour operators, activity management, tourism environmental management, and local tourism development and promotions.

Potential Areas of Employment
  • Festival and event management
  • Business Tourism
  • Social media and E-tourism
  • Tourism promotion and marketing
  • Visitor attractions & activity management
  • Destination management organisations
  • Travel agencies and tour operations.
  • Marketing, Communications and Promotion
  • Airport and Airlines



Graduate Profile

Damien O’Driscoll
Area Sales/Office Manager

Damien is the current Area Sales/Office Manager for South Ireland at Paddywagon Tours. Paddywagon Tours started in 1998 and since then has become renowned for the quality of their tours all over Ireland, welcoming a broad demographic of tourists to Ireland each year from 2 to 2,000 people!

Damien graduated with a BBus (Honours) in Tourism (now retitled Tourism Management) and began his career with PaddyWagon Tours in 2014 as a Tour Sales Consultant, before moving on to take care of digital marketing, in advance of promotion to his current position.

Please click here for detailed information about the modules for Bachelor of Business (Honours) in Tourism Management.

The website also has information on recommended textbooks, average weekly workload, assessments and exams.

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