Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing. Over the last few years, more and more companies have shifted their Marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT has launched an innovative Masters in Digital Marketing Strategy programme. CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
It is possible to exit with this award at that point but the majority tends to complete the full masters programme where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by CIT academics but has a very strong practical focus.
The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.
- Stage 1/ Semester 1: 4 Saturdays and 15 Tuesday evenings (those that have completed the Certificate in Digital Marketing have completed Semester 1 already)
- Stage 1/Semester 2: 6 Saturdays and 15 Wednesday evenings
- Stage 2/Semester 1: 6 Saturdays and 15 Wednesday evenings
- Stage 2/Semester 2: Independent Research activity with supervision support from CIT.