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Course Details

Digital Marketing at CIT

This short programme consists of four modules (5 credits each) which will run over one semester. The Certificate in Digital Marketing is a 15 week part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.


Key Info

  • Course CodeCR_BDMRK_8
  • Field of StudyMarketing,Digital Marketing
  • Type of CourseCertificate
  • Type of QualificationLEVEL 8 Special Purpose Award
  • Type of Study Part time Online
  • Application Closing Date9th September 2020 or when all places have been allocated.
  • Level8
  • LocationCIT / Online Options

Course Fee: €1,500

 

Students may choose between either on-campus or online delivery.

 

Overview

The Certificate in Digital Marketing is an intensive 15 week (1 semester) part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.
 

The industry focus of the programme coupled with the applied nature of teaching provides a practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.

 

The programme is structured to ensure that participant’s time is used wisely and entails a variety of speakers drawn from the business world. A key tenet of this course is Authentic Assessment, and over 80% of marks for assignments are based around tasks that Digital Marketing Managers might be expected to perform. An innovative blend of lectures, workshops and other teaching methods is used to ensure that the programme is relevant, engaging, and enjoyable.

 

Delivery

On-Campus (classroom delivery): 3 ½ full Saturdays and 15 Tuesday evenings over a 15 week period at CIT Bishopstown Campus.

 

Online: Participants attend all classes online. Webcam and microphone are required and attendees are expected to attend all sessions ‘live’. Three sessions of 2 hours a week during weekdays over a 15 week period.

 

Aim

The programme has been developed to ensure that participants are developing sustainable skills and knowledge that underpin digital marketing. Specifically, the programme aims:
 

  • To develop knowledge of digital marketing tools and technologies in the context of the strategic direction of a business.
     
  • To integrate traditional marketing principles into marketing activity in online and mobile environments.
     
  • To apply practical skills to web design to ensure optimised web/mobile platforms using SEO and content management strategies.

 

Course Content

Detailed module information is available here
 

  • Digital Marketing Environment – This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now operating. This module is delivered using workshops and seminars.
     
  • Digital Advertising and Social Media – This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company's presence on social media platforms to generate more connections and build relationships with customers.
     
  • Website Optimisation and Analytics – Many businesses are using inefficient and outdated websites that perform poorly in terms of search engine optimisation. This module will focus on the development of websites using existing technologies such as Wordpress and similar content management systems. Participants will explore how to integrate add-ons such as PayPal and social media content with a view to optimising the website from a usability search engine optimisation perspective.
     
  • Applied Digital Marketing Strategy – This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative platforms.

Progression Opportunities

The Certificate in Digital Marketing is part of the Master of Science in Digital Marketing Strategy. Completion of this programme may allow entry to Semester 2 of that Masters programme.

Level 7 or Level 8 degree or relevant experience in an industry role. Candidates may be required to undertake an interview at CIT before admission to the course.

 

To Apply
 

  • Online application is open for course commencing in September 2020.

  • Places are limited and are allocated to those who meet the entry criteria on a first-come, first-serve basis.

  • Please note that applicants will be required to pay an acceptance fee of €400 (class delivery)/
    €550 (online delivery) if a place on a course is offered. This fee is deductible from the overall course fee.

  • Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

  • Please attach and upload your CV and a Transcript from a level 7 ordinary degree or a level 8 honours degree. Your application cannot be processed without these items. 

  • Candidates may be required to undertake an interview at CIT before admission to the course.

 

 

Detailed module information is available here
  • Digital Marketing Environment – This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now operating. This module is delivered using workshops and seminars.
     
  • Digital Advertising and Social Media – This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company's presence on social media platforms to generate more connections and build relationships with customers.
     
  • Website Optimisation and Analytics – Many businesses are using inefficient and outdated websites that perform poorly in terms of search engine optimisation. This module will focus on the development of websites using existing technologies such as Wordpress and similar content management systems. Participants will explore how to integrate add-ons such as PayPal and social media content with a view to optimising the website from a usability search engine optimisation perspective.
     
  • Applied Digital Marketing Strategy – This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative platforms.

Course Details

Part-time Information

  • All part-time programmes at CIT will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.
     
  • Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. 

     

  • Registration fees for professional bodies etc. are payable separately to these institutions. Students will be notified of their fees by email to their CIT email account and in all cases, course fees must be paid before attending lectures.  For more information on Fees, please visit fees/students

     
  • Some candidates may be eligible for Recognition of Prior Learning based on previous academic or work experience. If you think you may be eligible for Recognition of Prior Learning, please check out www.cit.ie/rpl
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