The industry focus of the programme coupled with the applied nature of teaching provides a practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.
The programme is structured to ensure that participant’s time is used wisely and entails a wide variety of speakers drawn from the business world. An innovative blend of lectures, seminars, workshops and labs is used to ensure that the programme is relevant, engaging and enjoyable.
The programme has been developed to ensure that participants are developing sustainable skills and knowledge that underpin digital marketing. Specifically, the programme aims:
- To develop knowledge of digital marketing tools and technologies in the context of the strategic direction of a business.
- To integrate traditional marketing principles into marketing activity in online and mobile environments.
- To apply practical skills to web design to ensure optimised web/mobile platforms using SEO and content management strategies.
The Certificate in Digital Marketing is part of the Master of Science in Digital Marketing Strategy. Completion of this programme may allow entry to Semester 2 of that Masters programme.
Course commences 9th September 2019. This short programme consists of four modules (5 credits each) which will run over one semester.
Duration & Delivery
4 full Saturdays and 12 Tuesday evenings over a 15 week period. Course commences 9th September (with likely second intake in February 2020). This programme can be taken as an online programme or by attending classes at CIT’s Bishopstown Campus.