The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.
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Please note that places are limited and will be offered on a first come first served basis.
Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis.
EU Applicants: €5,500
Non EU Applicants: €12,000
Union of Students in Ireland (USI) Levy
The USI membership levy of €7.00 has been introduced as a result of a referendum where students opted to affiliate to the national Students’ Union. This levy must be paid before the start of Semester 1.
This action learning based programme consists of a hybrid array of touchpoints with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.
The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.
The programme will commence in September and end in August.
Semester One will consist of 15 weeks culminating in assessment across the taught modules. The Consultancy in the Workplace will consist of 25 weeks spanning Semesters Two and Three. A Reflective Journal, whilst formally assigned and assessed in Semester Three, will be a thread through the entire duration of the programme.
Assessment: Various assessment methods including presentations, written reports, reflective journal etc.
Semester 1: circa 16 hours per week
Semester 2 & 3: circa 35 hours per week
Duration: One year – three semesters
Master of Science in Marketing Practice