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Course Details

Marketing at CIT

CIT School of Business aims to deliver the best educational opportunities to its students. We believe a key part of education is the confidence you gain from applying your knowledge in practical situations. This underpins our teaching approach and is at the heart of our classroom experience.


Key Info

  • Course CodeCR_BMRKP_9
  • Field of StudyMarketing
  • Type of CourseMasters Degree
  • Type of QualificationMaster of Science
  • Type of Study Full time
  • Application Closing DateEU applicants: 31st August 2020
    Non EU applicants: 31st May 2020
  • Duration1 year (September to August)
  • Level9
  • LocationCIT Bishopstown Campus

The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.

Please click here for detailed course information


Please note that places are limited and will be offered on a first come first served basis. 


Course Fee

Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis.


EU Applicants: €5,500
Non EU Applicants: €12,000


Union of Students in Ireland (USI) Levy
The USI membership levy of €7.00 has been introduced as a result of a referendum where students opted to affiliate to the national Students’ Union. This levy must be paid before the start of Semester 1.




This action learning based programme consists of a hybrid array of touchpoints with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.


The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.




The programme will commence in September and end in August.


Semester One will consist of 15 weeks culminating in assessment across the taught modules. The Consultancy in the Workplace will consist of 25 weeks spanning Semesters Two and Three. A Reflective Journal, whilst formally assigned and assessed in Semester Three, will be a thread through the entire duration of the programme. 


Assessment: Various assessment methods including presentations, written reports, reflective journal etc.

Semester 1: circa 16 hours per week
Semester 2 & 3: circa 35 hours per week
Duration: One year – three semesters



Master of Science in Marketing Practice

Applicants typically must have a minimum entry requirement of 2.2 in a cognate Honours Degree (including at least 20 credits in Marketing).


Candidates will be shortlisted and will be required to attend an interview.


To Apply


  • Online application is open for course commencing September 2020.
  • Applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.
  • Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
  • Please attach and upload any documents such as transcripts, a 500 word statement of interest as to why the candidate should get a place on the programme, CV, other details relevant to the application.
  • Please note that places are limited and will be offered on a first come first served basis. 

CIT has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams.


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